Believe in your dreams and they will come true

creating unique media experiences by pursuing my passion for active outdoor adventures

Who I am

My name is Lars Larsson and I am a freelance journalist, producer, photographer and filmmaker. Although I come from a solid academic background with master studies in both psychology and computer science I have chosen to work with my passion – portraying the outdoor activities I love in writing and with photography. I am a passionate whitewater-, sea- and surf kayaker and loves ski touring and mountaineering. I have chosen Åre as my base because it is the heart of Sweden’s most popular outdoor adventure and recreation area. It gives me the best our country can offer in terms of skiing wintertime and whitewater kayaking in the summer.


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What I do

I produce high quality freelance writing and photography to magazines and newspapers. But I also offer my services to companies that need help with their media communication. I work with both print, web and video and can create magazines, catalogs, web sites or video commercials. Or even better, I can create all of that and integrate them in a communication strategy propelled by social media. With my broad experience from the media business and unique academic background I can take on the role of everything from project manager to photographer and filmmaker. If you are on a small budget, but still want to get the most out of your money – I am the choice for you.


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From The Blog

Recent Works